Supporting MSMEs in Expanding Their Businesses, JTT Supports Digital Marketing Training for MSME Partners in East Java

PRESS RELEASE
PT Jasamarga Transjawa Tol
No. 275/2026
October 15, 2026

Supporting MSMEs in Expanding Their Businesses, JTT Supports Digital Marketing Training for MSME Partners in East Java

Surabaya (15/10) – PT Jasamarga Transjawa Tol (JTT) supported the implementation of Digital Marketing Training for Micro, Small, and Medium Enterprises (MSMEs) under its partnership program in the East Java Region, organized by PT Jasa Marga (Persero) Tbk in collaboration with Brawijaya Core on Wednesday (14/10) at JTT Representative Office 3, Surabaya–Gempol Toll Road. Carrying the theme “Empowering Jasa Marga MSMEs in the Digital Era,” the activity aimed to improve the skills of MSME owners in utilizing digital technology to expand market reach and enhance product competitiveness.

Senior Manager of Representative Office 3 of PT Jasamarga Transjawa Tol, Agni Mayvinna, stated that JTT supports MSME empowerment initiatives as part of its efforts to strengthen business capacity and independence, particularly in adapting to the development of digital technology.

“We welcome this training as an opportunity for our MSME partners to improve their skills and develop their business potential. We hope the knowledge gained can be applied consistently so that MSME products become more widely recognized and can reach a broader market,” Agni stated.

During the training, participants received guidance from Deni Andis on digital marketing strategies, ranging from strengthening brand identity and utilizing WhatsApp, social media, and marketplaces to creating attractive and effective promotional content.

Participants were also introduced to the use of Artificial Intelligence (AI) technology, such as ChatGPT and Gemini, to support the creation of promotional materials. In addition, the training covered content planning, marketplace storefront management, calculation of Cost of Goods Produced (COGP), and the development of marketing strategies through affiliates.

In addition to receiving training materials, participants also took part in a practical session on creating short promotional videos using AI technology and the CapCut application. Through direct guidance from mentors, participants had the opportunity to develop creative marketing content tailored to the characteristics of their respective products.

One of the training participants, Nurmayani, an MSME partner from Surabaya, expressed her appreciation for the opportunity to gain new knowledge and skills in developing digital product marketing.

“This training has been very beneficial for us, especially in understanding how to create more attractive promotional content and utilize social media to introduce our products. We also learned how to use AI technology, which we were not very familiar with before. We hope to apply the knowledge gained directly so that our businesses can grow further and reach more customers,” she said.

JTT is committed to continuing its support for various community empowerment initiatives through collaboration and synergy with Jasa Marga Group and other relevant stakeholders. This support is expected to encourage the growth of MSME partners that are increasingly innovative, independent, and sustainable.

————————————————-
For further information:

1. Agni Mayvinna
   Senior Manager of Representative Office 3
   PT Jasamarga Transjawa Tol
   Kota Satelit Toll Plaza
   Jl. Mayjen Sungkono, Putat Gede, Sukomanunggal District
   Surabaya, East Java – 60189

2. Dary Achmad Budi
   Acting VP of Corporate Secretary and Legal
   PT Jasamarga Transjawa Tol
   Jl. Teuku Umar, Sepanjang Jaya, Rawa Lumbu Bekasi - 17114
   Email: jasamarga.transjawa@jasamarga.co.id
   Instagram: @official.jmtransjawa